Launch a London CVB: Start a Convention and Visitors Bureau Today
This page helps you plan and launch a Convention and Visitors Bureau (CVB) in London, Ontario. You'll find a clear overview of the 11 requirements you must meet, plus practical steps, estimated costs, and a realistic timeline to go from idea to operation. We cover registrations, permits, licenses, and key regulatory basics under NAICS 561591, so you can budget confidently and stay on track.
You’ll learn the essential sequence: what documents to prepare, which permits and licenses are needed, typical costs for setup and ongoing operations, and how long each phase usually takes. We also highlight permits, municipal approvals, insurance considerations, and tips to coordinate with local tourism partners to maximize impact once you’re launched.
London, Ontario offers a vibrant tourism scene and a supportive business ecosystem, making it a solid home for a CVB. This city-wide focus helps you connect with venues, events, and visitor services that drive regional growth.
Requirements Overview
The most critical requirement for operating a convention and visitors bureau in London, Ontario is Occupational Health and Safety Act compliance. This is a legal obligation you cannot bypass—your workplace must meet OHSA standards, provide safe conditions for staff and clients, and keep required records and training up to date. It is non-negotiable and non-optional.
Beyond safety, there are mandatory operational requirements to keep things running smoothly. Ensure you meet Service Provider Workplace Safety compliance, Employment Standards compliance, and WSIB registration and coverage to protect workers and follow labor rules. If you plan to act as a travel agent or wholesaler, you’ll also need Travel Agent and Wholesaler Registration. It also makes sense to have Commercial General Liability Insurance to cover common risks and protect your organization and clients.
For business structure and taxes, you’ll want to line up key registrations and numbers. Obtain a Business Number (BN) from the Canada Revenue Agency, secure a Business Licence, and register your Ontario Business Name with ServiceOntario. If you’ll collect or remit taxes, ensure GST/HST Registration is in place. If you have employees, set up Payroll Deductions Registration to handle withholdings properly. These registrations and numbers keep your operations compliant and on the right side of tax rules.
Next steps: start with a simple compliance checklist and map out a realistic timeline. Confirm OHSA requirements with a local advisor, then apply for the Travel Agent and Wholesaler Registration if applicable. Begin BN and Ontario Business Name registrations, and arrange your GST/HST and payroll setups. As you complete each item, you’ll build a solid, compliant foundation—and you’ll feel confident taking your London-based bureau to market.
Detailed Requirements
Here are the specific requirements for starting a convention and visitors bureaus in London:
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Travel Agent and Wholesaler Registration RequiredTravel agents and tour operators must register with the Travel Industry Council of Ontario (TICO) and maintain consumer protection fund contributions. Protects consumers from business failure. Register with Travel Industry Council of Ontario (TICO). Head office: $3,000 initial + $750 min renewal; branches $800 initial + $300 renewal. Need: $10,000 security deposit, $5,000 operational funds proof. TICO exam: $150 (single program from Jan 2026). Compensation Fund: $0.05/$1,000 sales (as of April 2024). Contact: 905-624-6241.
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Business Number (BN) Registration RequiredA 9-digit Business Number is required for most businesses operating in Canada. It is used to interact with the Canada Revenue Agency and other federal programs. Required for GST/HST, payroll, corporation income tax, and import/export accounts. Register FREE online through Business Registration Online (BRO) at canada.ca. Takes 15-30 minutes. As of November 3, 2025, online registration is MANDATORY for new BNs - phone registration no longer available. You'll need: business name, address, owner SIN, business type, and start date. BN (9-digit number) issued INSTANTLY online. Available 21 hours/day, 7 days/week (closed 3-6am ET for maintenance).
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Business Licence RequiredGeneral business licence required to operate a business in City of London. Apply to City of London for Business Licence: 1. Determine business category 2. Complete business licence application 3. Submit required documents (ID, lease, zoning confirmation) 4. Pay application and annual fees 5. Await approval and receive licence Contact City of London Business Licensing for specific requirements. Home-based businesses may have different requirements. Annual renewal required.
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Ontario Business Name Registration (ServiceOntario) RequiredBusinesses in Ontario operating under a name other than the owner's legal name must register with Ontario Business Registry through ServiceOntario. This includes sole proprietorships, partnerships, and business names for corporations. Registration provides legal protection for the business name within Ontario and is required for banking, licensing, and business operations. Registration can be completed online through Ontario Business Registry. Business name registrations must be renewed every 5 years. Register business name with Ontario Business Registry: 1. Search Ontario Business Registry (free) for name availability 2. Consider NUANS name report ($25) for thorough search 3. Register online through Ontario Business Registry 4. Pay registration fee ($60 for sole proprietorship/partnership) 5. Receive 9-digit Ontario Business Identification Number (BIN) 6. Registration valid for 5 years 7. Renew before expiry
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Occupational Health and Safety Act Compliance RequiredAll Ontario workplaces must comply with the Occupational Health and Safety Act to ensure safe working conditions. Requirements include workplace safety policies, training, hazard assessments, and incident reporting. No registration - compliance law. Must post OHSA in workplace. JHSC required for 20+ workers (or 6+ in designated industries). Nov 2025: New administrative penalty scheme, defibrillator reimbursement. Telework now covered. Fines: up to $500K individuals, $1.5M corporations. 27 regulations under OHSA. Must conduct safety audits, maintain training records. Contact: 1-877-202-0008.
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Employment Standards Compliance ConditionalApplies if you have employees. Covers minimum wage, hours of work, vacation pay, public holidays, termination notice, etc. All Ontario employers must comply with the Employment Standards Act, covering minimum wage, hours of work, overtime, vacation, termination, severance, and other workplace rights. No registration required - compliance-based requirement. Follow Employment Standards Act (ESA) for minimum wage, hours of work, overtime, vacation, leaves, and termination. Post ESA poster in workplace (free download from ontario.ca). Keep employment records for 3 years. NEW for 2025: Employers with 25+ staff must provide written employment info to new hires by July 1, 2025. Job postings must include salary ranges by Jan 1, 2026. Call 1-800-531-5551 for help.
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GST/HST Registration ConditionalRequired if annual taxable revenue exceeds $30,000 (small supplier threshold). Taxi/ride-share drivers must register regardless of revenue. Businesses with gross revenues over $30,000 in any single quarter or over four consecutive quarters must register for, collect, and remit GST/HST. Small suppliers (under $30,000) may register voluntarily. Register FREE online through Business Registration Online (BRO) when your revenue exceeds $30,000 in any 4 consecutive quarters (small supplier threshold). Takes 15-30 minutes. You MUST register within 29 days of exceeding threshold and start charging GST/HST immediately on the sale that made you exceed it. Need your BN (or get one simultaneously). As of Nov 3, 2025, online registration is mandatory. Voluntary registration available anytime for input tax credits.
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Payroll Deductions Registration ConditionalRequired if you pay salaries, wages, or other remuneration to employees. Must register before first pay period. Required if you have employees. You must withhold Canada Pension Plan (CPP), Employment Insurance (EI), and income tax from employee wages and remit to CRA. Register FREE online through Business Registration Online (BRO) when you hire your first employee. Takes 15-20 minutes. You'll need your Business Number (BN) or can get one simultaneously. Payroll account (RP) added to your BN instantly. Register BEFORE your first pay date. Required to deduct CPP, EI, and income tax from employee wages. For 2025: CPP rate 5.95%, EI employee rate $1.66/$100 insurable earnings.
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Commercial General Liability Insurance ConditionalRequired for specific regulated activities. Wholesalers should maintain commercial general liability insurance covering product liability, premises liability, and completed operations. Often required by commercial leases and customer contracts. Ontario law requires general liability insurance for most businesses. Minimum typically $1M for small business, $2M+ for higher risk. Covers bodily injury, property damage, personal injury, advertising injury. WSIB also required for employees. Landlords, lenders may set higher requirements. Additional options: D&O, E&O, Cyber Liability. Cost: $500/yr to millions depending on risk. Contact insurance broker.
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Service Provider Workplace Safety Compliance ConditionalRequired for specific regulated activities. Service providers working at client sites must comply with OH&S Act requirements including training, PPE, safe work procedures, and coordination with client health and safety programs. OHSA applies to all Ontario workplaces. Service providers: H&S awareness training mandatory. JHSC for 20+ workers, Safety Rep for 6-19. Bill 190 (Oct 2024): electronic posting, telework coverage, virtual JHSC. Supervisor competency. Violence and harassment policies required. WSIB coverage. Contact MLTSD: 1-877-202-0008.
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WSIB Registration and Coverage ConditionalRequired within 10 days of hiring first employee, including family members and subcontractors. Workplace Safety and Insurance Board (WSIB) registration is mandatory for most Ontario businesses with employees. Provides compensation and support for workplace injuries and illnesses. Sole proprietors and partners can apply for optional coverage. Register FREE online at wsib.ca in 15-20 minutes. MANDATORY for most Ontario employers within 10 calendar days of hiring first worker. You'll need: CRA Business Number, payroll estimate, business activity description, owner/director info. Account number issued INSTANTLY online. Construction industry has expanded compulsory coverage. Premium rates vary by industry classification. Must display WSIB safety poster in workplace.
Funding & Grants
Available funding programs that may apply to your convention and visitors bureaus:
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Three-stream grant program for Nunavut-based artists, businesses, and organizations: (1) Getting Started/Arts Creation/Training — supports education, training, art supplies, equipment; (2) Arts and Culture Development — supports collaborative arts initiatives, exhibitions, shows, and touring; (3) Infrastructure Development — supports studios and cultural tourism infrastructure. Annual call for proposals.
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Provided contributions to settlement, employment, and community organizations delivering programs addressing employment barriers for racialized newcomer women, including work placements, mentorships, job counselling, and support for gender- and race-based discrimination. Program renewal ended in 2025; no new open call as of early 2026. Over 2,200 racialized newcomer women were served …
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