Launch a St. John's Convention and Visitors Bureau Today
This page gives you a practical, step-by-step guide to launching a Convention and Visitors Bureau (NAICS 561591) in St. John's. It breaks down what you need to get started: a clear plan, the 9 essential requirements, a quick overview of permits and registrations, realistic startup costs, and the typical timeline from idea to launch. It’s written for entrepreneurs who want a confident, doable path forward—without the guesswork.
You’ll learn exactly what to prepare, including governance, budgeting, and branding, plus the nine key requirements you must meet. We cover the permits and registrations you’ll need, how to build partnerships with hotels, venues, and local tourism organizations, and how to craft a compelling CVB marketing plan. You’ll also see realistic startup costs, ongoing fees, funding options, and a practical timeline from formation to launch.
St. John's offers a thriving tourism scene, Atlantic Canada access, and supportive local business resources—making it a strong launchpad for a CVB that connects visitors with authentic Newfoundland experiences.
Requirements Overview
The most critical requirement for operating a convention and visitors bureau in St. John’s is Business Name Registration. This is a legal must, and you cannot legally run your bureau under a name that isn’t registered with the Newfoundland and Labrador government. Without this step you won’t be able to open business bank accounts, sign leases, or officially present your business to customers. It’s non-negotiable—register your name first before you do anything else.
For everyday operations, health and safety matter a lot. If you have staff, you’ll need Newfoundland & Labrador WorkplaceNL coverage to protect workers in case of injuries. Depending on what you do, you may also encounter local permits or city-by-city safety requirements, so check with St. John’s municipal rules and keep your premises safe and compliant.
Next, line up the business structure and tax basics. If you form a corporation, you’ll handle Newfoundland & Labrador Corporation/Business Registration; if you operate as a partnership, you’ll follow Partnership Registration. In all cases, you’ll need a Business Number (BN) from the Canada Revenue Agency, and you may need GST/HST Registration for sales tax purposes and Payroll Deductions Registration to manage employee withholdings. These registrations are essential for tax and payroll compliance, and they support smooth financial operations.
Ready to take the next steps? Start by choosing your business structure, then register the business name, obtain your BN, and add any GST/HST or payroll registrations as needed. Use the online government portals, set yourself a realistic timeline, and consider a quick chat with a small business advisor or the provincial/municipal offices to confirm everything you need. You’ve got a clear path to launching a compliant, well-organized bureau.
Detailed Requirements
Here are the specific requirements for starting a convention and visitors bureaus in St. John's:
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Business Name Registration RequiredRegistration to operate a business. Register through Province of Newfoundland and Labrador Corporate Registry or business services: 1. Conduct name search if applicable 2. Complete registration application 3. Submit required documents 4. Pay registration fees Contact Province of Newfoundland and Labrador government services for specific requirements and fees. Annual reporting may be required.
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Business Licence RequiredGeneral business licence required to operate a business in City of St. John's. Apply to City of St. John's for Business Licence: 1. Determine business category 2. Complete business licence application 3. Submit required documents (ID, lease, zoning confirmation) 4. Pay application and annual fees 5. Await approval and receive licence Contact City of St. John's Business Licensing for specific requirements. Home-based businesses may have different requirements. Annual renewal required.
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Business Number (BN) Registration RequiredA 9-digit Business Number is required for most businesses operating in Canada. It is used to interact with the Canada Revenue Agency and other federal programs. Required for GST/HST, payroll, corporation income tax, and import/export accounts. Register FREE online through Business Registration Online (BRO) at canada.ca. Takes 15-30 minutes. As of November 3, 2025, online registration is MANDATORY for new BNs - phone registration no longer available. You'll need: business name, address, owner SIN, business type, and start date. BN (9-digit number) issued INSTANTLY online. Available 21 hours/day, 7 days/week (closed 3-6am ET for maintenance).
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Newfoundland & Labrador Corporation/Business Registration RequiredBusinesses in Newfoundland and Labrador operating under a name other than the owner's legal name must register with the Registry of Companies. This applies to sole proprietorships, partnerships, and trade names. Registration provides legal protection for the business name and is required for business operations, banking, and licensing. Registration can be completed in person or by mail. Sole proprietorship and partnership registrations must be renewed every 5 years. To register a business in Newfoundland & Labrador: 1. Reserve business name ($10 non-refundable) 2. Complete registration through CADO online portal 3. Pay incorporation fee ($270 online with share capital) 4. Receive certificate of incorporation 5. File annual returns ($75) 6. Sole proprietors only register if using trade name
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Newfoundland & Labrador WorkplaceNL Coverage ConditionalRequired if you have employees in Newfoundland. Employers in Newfoundland and Labrador must register with WorkplaceNL (Workplace Health, Safety and Compensation Commission) and maintain coverage for workers. WorkplaceNL provides insurance for workplace injuries and occupational diseases under a no-fault system. Most employers are required to register, with some exceptions. Registration should occur before hiring the first worker. Employers pay assessments based on their industry assessment rate and assessable earnings. To register with WorkplaceNL: 1. All employers in NL must register with WorkplaceNL 2. Register online through WorkplaceNL portal 3. Report assessable earnings annually 4. Pay premiums based on industry rate ($1.73/100 avg 2024) 5. Maintain coverage and report workplace injuries 6. MCAE is $76,955 for 2024
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GST/HST Registration ConditionalRequired if annual taxable revenue exceeds $30,000 (small supplier threshold). Taxi/ride-share drivers must register regardless of revenue. Businesses with gross revenues over $30,000 in any single quarter or over four consecutive quarters must register for, collect, and remit GST/HST. Small suppliers (under $30,000) may register voluntarily. Register FREE online through Business Registration Online (BRO) when your revenue exceeds $30,000 in any 4 consecutive quarters (small supplier threshold). Takes 15-30 minutes. You MUST register within 29 days of exceeding threshold and start charging GST/HST immediately on the sale that made you exceed it. Need your BN (or get one simultaneously). As of Nov 3, 2025, online registration is mandatory. Voluntary registration available anytime for input tax credits.
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Payroll Deductions Registration ConditionalRequired if you pay salaries, wages, or other remuneration to employees. Must register before first pay period. Required if you have employees. You must withhold Canada Pension Plan (CPP), Employment Insurance (EI), and income tax from employee wages and remit to CRA. Register FREE online through Business Registration Online (BRO) when you hire your first employee. Takes 15-20 minutes. You'll need your Business Number (BN) or can get one simultaneously. Payroll account (RP) added to your BN instantly. Register BEFORE your first pay date. Required to deduct CPP, EI, and income tax from employee wages. For 2025: CPP rate 5.95%, EI employee rate $1.66/$100 insurable earnings.
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NL Corporation Registration ConditionalRequired if incorporating in Newfoundland. Incorporation under NL law. Register through Province of Newfoundland and Labrador Corporate Registry or business services: 1. Conduct name search if applicable 2. Complete registration application 3. Submit required documents 4. Pay registration fees Contact Province of Newfoundland and Labrador government services for specific requirements and fees. Annual reporting may be required.
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Partnership Registration ConditionalRequired for partnerships. Registration of partnerships. Register through Province of Newfoundland and Labrador Corporate Registry or business services: 1. Conduct name search if applicable 2. Complete registration application 3. Submit required documents 4. Pay registration fees Contact Province of Newfoundland and Labrador government services for specific requirements and fees. Annual reporting may be required.
Funding & Grants
Available funding programs that may apply to your convention and visitors bureaus:
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Three-stream grant program for Nunavut-based artists, businesses, and organizations: (1) Getting Started/Arts Creation/Training — supports education, training, art supplies, equipment; (2) Arts and Culture Development — supports collaborative arts initiatives, exhibitions, shows, and touring; (3) Infrastructure Development — supports studios and cultural tourism infrastructure. Annual call for proposals.
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Provided contributions to settlement, employment, and community organizations delivering programs addressing employment barriers for racialized newcomer women, including work placements, mentorships, job counselling, and support for gender- and race-based discrimination. Program renewal ended in 2025; no new open call as of early 2026. Over 2,200 racialized newcomer women were served …
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