Launch a Drinking Places Business in St. John's Today

This page breaks down how to start a Drinking Places business (NAICS 722410) in St. John's, focused on serving alcoholic beverages. You'll find a practical, step-by-step path with an overview of the 10 requirements you’ll need to meet, plus the permits, licenses, and costs involved. We'll map out the typical timeline so you know what to expect from idea to opening.

What you’ll learn: the essential permits and licenses (municipal business license, provincial liquor license, health and safety approvals), zoning checks, inspections, insurance, and impact on costs. We’ll explain how much these steps commonly cost, plus a realistic setup timeline and what to prepare for each stage, so you can budget and plan without the guesswork.

Why St. John's is a great fit: a growing dining and nightlife scene, supportive regulatory environment, and vibrant tourism; plus a straightforward path to serve alcohol with proper compliance. With 10 clear requirements to guide you, you’ll move from idea to opening faster and with confidence.

Business Type
Drinking Places (Alcoholic Beverages)
Location
St. John's

Requirements Overview

The most critical requirement for operating a drinking place in St. John's is Liquor Licence. This is a legal requirement—you cannot legally serve alcohol without it. Plan early, because obtaining and maintaining the licence is non-negotiable and essential to open your doors. Work with the provincial regulator to understand the application steps, eligibility, and ongoing compliance and renewal obligations so you don’t face delays.

Beyond liquor service, you’ll need practical operating permits and safety compliance. That includes obtaining a Business Licence from the city to operate a venue, and ensuring you have Newfoundland & Labrador WorkplaceNL coverage for your employees. Keep your premises and processes up to code with health and safety practices, staff training such as Responsible Service of Alcohol (or equivalent where required), and appropriate insurance so you can run every shift with confidence. These elements help protect guests, staff, and your business.

For business registration and taxes, you’ll set up a Business Number (BN) with the CRA, register your Newfoundland & Labrador Corporation/Business name, and handle GST/HST registration and payroll deductions. If you’re forming a corporation or a partnership, complete the NL corporate or partnership registrations accordingly. These registrations keep you compliant, simplify taxes, and make it easier to hire and pay staff. It’s also wise to confirm any additional NL corporate registration needs if you choose a corporate structure, and to align your registrations with your planned ownership model.

Ready to move forward? Start by listing the licenses and registrations you need, then tackle them in a practical order. Gather documents, map out timelines, and contact the right provincial and federal agencies to begin applications. If you’d like, I can help you build a simple, step-by-step plan tailored to your business. You’re on the right track—steady, organized progress will get you to opening day.

Detailed Requirements

Here are the specific requirements for starting a drinking places (alcoholic beverages) in St. John's:

  • Liquor Licence Required
    Licence for liquor service. To obtain a liquor licence in NL: 1. Determine licence category needed 2. Complete application through NLC 3. Submit required documentation 4. Pay applicable licence fees 5. Pass inspections 6. Maintain compliance and renew annually
  • Business Name Registration Required
    Registration to operate a business. Register through Province of Newfoundland and Labrador Corporate Registry or business services: 1. Conduct name search if applicable 2. Complete registration application 3. Submit required documents 4. Pay registration fees Contact Province of Newfoundland and Labrador government services for specific requirements and fees. Annual reporting may be required.
  • Business Licence Required
    General business licence required to operate a business in City of St. John's. Apply to City of St. John's for Business Licence: 1. Determine business category 2. Complete business licence application 3. Submit required documents (ID, lease, zoning confirmation) 4. Pay application and annual fees 5. Await approval and receive licence Contact City of St. John's Business Licensing for specific requirements. Home-based businesses may have different requirements. Annual renewal required.
  • Business Number (BN) Registration Required
    A 9-digit Business Number is required for most businesses operating in Canada. It is used to interact with the Canada Revenue Agency and other federal programs. Required for GST/HST, payroll, corporation income tax, and import/export accounts. Register FREE online through Business Registration Online (BRO) at canada.ca. Takes 15-30 minutes. As of November 3, 2025, online registration is MANDATORY for new BNs - phone registration no longer available. You'll need: business name, address, owner SIN, business type, and start date. BN (9-digit number) issued INSTANTLY online. Available 21 hours/day, 7 days/week (closed 3-6am ET for maintenance).
  • Newfoundland & Labrador Corporation/Business Registration Required
    Businesses in Newfoundland and Labrador operating under a name other than the owner's legal name must register with the Registry of Companies. This applies to sole proprietorships, partnerships, and trade names. Registration provides legal protection for the business name and is required for business operations, banking, and licensing. Registration can be completed in person or by mail. Sole proprietorship and partnership registrations must be renewed every 5 years. To register a business in Newfoundland & Labrador: 1. Reserve business name ($10 non-refundable) 2. Complete registration through CADO online portal 3. Pay incorporation fee ($270 online with share capital) 4. Receive certificate of incorporation 5. File annual returns ($75) 6. Sole proprietors only register if using trade name
  • Newfoundland & Labrador WorkplaceNL Coverage Conditional
    Required if you have employees in Newfoundland. Employers in Newfoundland and Labrador must register with WorkplaceNL (Workplace Health, Safety and Compensation Commission) and maintain coverage for workers. WorkplaceNL provides insurance for workplace injuries and occupational diseases under a no-fault system. Most employers are required to register, with some exceptions. Registration should occur before hiring the first worker. Employers pay assessments based on their industry assessment rate and assessable earnings. To register with WorkplaceNL: 1. All employers in NL must register with WorkplaceNL 2. Register online through WorkplaceNL portal 3. Report assessable earnings annually 4. Pay premiums based on industry rate ($1.73/100 avg 2024) 5. Maintain coverage and report workplace injuries 6. MCAE is $76,955 for 2024
  • GST/HST Registration Conditional
    Required if annual taxable revenue exceeds $30,000 (small supplier threshold). Taxi/ride-share drivers must register regardless of revenue. Businesses with gross revenues over $30,000 in any single quarter or over four consecutive quarters must register for, collect, and remit GST/HST. Small suppliers (under $30,000) may register voluntarily. Register FREE online through Business Registration Online (BRO) when your revenue exceeds $30,000 in any 4 consecutive quarters (small supplier threshold). Takes 15-30 minutes. You MUST register within 29 days of exceeding threshold and start charging GST/HST immediately on the sale that made you exceed it. Need your BN (or get one simultaneously). As of Nov 3, 2025, online registration is mandatory. Voluntary registration available anytime for input tax credits.
  • Payroll Deductions Registration Conditional
    Required if you pay salaries, wages, or other remuneration to employees. Must register before first pay period. Required if you have employees. You must withhold Canada Pension Plan (CPP), Employment Insurance (EI), and income tax from employee wages and remit to CRA. Register FREE online through Business Registration Online (BRO) when you hire your first employee. Takes 15-20 minutes. You'll need your Business Number (BN) or can get one simultaneously. Payroll account (RP) added to your BN instantly. Register BEFORE your first pay date. Required to deduct CPP, EI, and income tax from employee wages. For 2025: CPP rate 5.95%, EI employee rate $1.66/$100 insurable earnings.
  • NL Corporation Registration Conditional
    Required if incorporating in Newfoundland. Incorporation under NL law. Register through Province of Newfoundland and Labrador Corporate Registry or business services: 1. Conduct name search if applicable 2. Complete registration application 3. Submit required documents 4. Pay registration fees Contact Province of Newfoundland and Labrador government services for specific requirements and fees. Annual reporting may be required.
  • Partnership Registration Conditional
    Required for partnerships. Registration of partnerships. Register through Province of Newfoundland and Labrador Corporate Registry or business services: 1. Conduct name search if applicable 2. Complete registration application 3. Submit required documents 4. Pay registration fees Contact Province of Newfoundland and Labrador government services for specific requirements and fees. Annual reporting may be required.

Funding & Grants

Available funding programs that may apply to your drinking places (alcoholic beverages):

  • The Tourism Relief Fund was a $500-million federal program administered through Canada's regional development agencies and ISED to help the tourism sector recover from the impacts of COVID-19. The fund supported eligible projects involving capital upgrades, product development, and adaptation of tourism offerings to public health measures. The program's two-year …
  • The Tourism Growth Program (TGP) offered repayable interest-free contributions (up to $250,000) for SMEs and non-repayable contributions for not-for-profits in the tourism sector. Approximately 15% of funding was earmarked for Indigenous tourism. Delivered by Canada's regional development agencies. The program ran from 2023–2026 and is now fully subscribed and closed …
  • Provided up to $25,000 per business to Indigenous-owned tourism businesses across Canada. Administered by ITAC through provincial and territorial Indigenous tourism organizations under a $10 million allocation from the $20 million Indigenous Tourism Fund (Budget 2022). All four rounds are completed, with approximately $8.1 million distributed to approximately 330 businesses. …
  • The $108M Tourism Growth Program (TGP) funded tourism businesses, associations, Indigenous tourism organizations, post-secondary institutions, and governments to create or improve tourism offerings, invest in digitization, extend seasons, and promote active outdoor experiences. Businesses received interest-free repayable contributions up to $250,000; not-for-profits received non-repayable contributions. Applications are no longer being …

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