Launch Your Jewelry, Watch, and Precious Metal Wholesale Business in Saint John
This page guides aspiring wholesalers through starting a Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesale business (NAICS 423940) in Saint John. It provides a practical, step-by-step path with a clear requirements overview, the permits you’ll likely need, typical startup costs, and a realistic timeline to get your business up and running. Learn how to register, source inventory, set wholesale terms, and begin serving jewelers and retailers across Atlantic Canada.
Key takeaways include a 10-step requirements checklist covering business registration, a CRA business number, GST/HST registration, banking and insurance, supplier agreements, inventory planning, warehousing or storage, and ongoing regulatory compliance. We also outline the permits you may encounter, typical costs (registration, insurance, initial inventory, and workspace), and a practical timeline from first setup to wholesale-ready operations—often a few weeks to a couple of months in Saint John.
Why Saint John? The city’s Atlantic Canada hub offers approachable startup costs, access to ports for receiving goods, and a growing wholesale ecosystem. A Saint John base gives you easy market reach, local support, and cost-efficient logistics for jewelry, watches, and precious metals.
Requirements Overview
The most critical requirement for operating a jewelry, watch, precious stone, and precious metal merchant wholesaler in Saint John is Product Safety and Recall Obligations. This is a legal requirement you cannot operate without, and it means you must ensure the products you sell meet safety standards, include proper labeling where required, and have a clear process to manage recalls and promptly address any safety issues that arise. Non-negotiable and mandatory for all products, this obligation underpins your ability to do business.
Beyond safety compliance, you’ll need formal operational permits and protections. At minimum, you should secure a Business Licence to operate legally in Saint John, and if you have employees you must arrange workplace safety coverage through New Brunswick WorkSafeNB. It’s wise to establish clear safety practices, training, and recordkeeping so your team stays protected and your store stays compliant with provincial and federal rules.
For business structure and taxation, you’ll handle registration and numbers. This includes New Brunswick Business Name Registration (SNB) if you’re operating under a name other than your own, a Business Number (BN) with the federal government for tax and administrative purposes, and, if you form a corporation, NB Corporation Registration. You’ll also need GST/HST Registration for sales tax collection, Payroll Deductions Registration if you have employees, and an Import/Export Business Number if you plan to move goods across borders. These registrations ensure you’re properly set up for taxes, payroll, and cross-border trade.
Ready to move forward? Start by confirming the critical safety obligations with the appropriate regulators, then map out the registrations you need (SNB, BN, NB Corp if applicable, GST/HST, payroll, and import/export). Gather your documents, create a simple timeline, and consider consulting a local business advisor or accountant to keep everything coordinated. You’ve got this—the step
Detailed Requirements
Here are the specific requirements for starting a jewelry, watch, precious stone, and precious metal merchant wholesalers in Saint John:
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Product Safety and Recall Obligations RequiredWholesalers must ensure products meet Canadian safety standards and report serious incidents. Must participate in product recalls and maintain records for traceability. No registration - compliance law. Manufacturers/importers/sellers must ensure products are safe. MANDATORY REPORTING to Health Canada if: death/serious injury occurred or could occur, defects found, inadequate labeling, or recall in other jurisdiction. Keep records 6 years. Penalties: fines, seizure, criminal charges. Report incidents online or call 1-866-662-0666.
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Business Licence RequiredGeneral business licence required to operate a business in City of Saint John. Apply to City of Saint John for Business Licence: 1. Determine business category 2. Complete business licence application 3. Submit required documents (ID, lease, zoning confirmation) 4. Pay application and annual fees 5. Await approval and receive licence Contact City of Saint John Business Licensing for specific requirements. Home-based businesses may have different requirements. Annual renewal required.
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Business Number (BN) Registration RequiredA 9-digit Business Number is required for most businesses operating in Canada. It is used to interact with the Canada Revenue Agency and other federal programs. Required for GST/HST, payroll, corporation income tax, and import/export accounts. Register FREE online through Business Registration Online (BRO) at canada.ca. Takes 15-30 minutes. As of November 3, 2025, online registration is MANDATORY for new BNs - phone registration no longer available. You'll need: business name, address, owner SIN, business type, and start date. BN (9-digit number) issued INSTANTLY online. Available 21 hours/day, 7 days/week (closed 3-6am ET for maintenance).
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New Brunswick Business Name Registration (SNB) RequiredBusinesses in New Brunswick must register their business name with Service New Brunswick if operating under a name other than the owner's legal name. This applies to sole proprietorships, partnerships, and trade names. Registration provides legal recognition and is required for business operations and licensing. Registration can be completed online through SNB Online. Business name registrations for sole proprietorships and partnerships must be renewed every 5 years. To register a business name in New Brunswick: 1. Conduct name search ($13.80) 2. Complete registration through SNB Online 3. Pay $112 registration fee (includes Royal Gazette) 4. Receive certificate of business name 5. Renew every 5 years ($62) 6. Report any changes as required
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Partnership Registration ConditionalRequired for partnerships. Registration of partnerships. Register through Province of New Brunswick Corporate Registry or business services: 1. Conduct name search if applicable 2. Complete registration application 3. Submit required documents 4. Pay registration fees Contact Province of New Brunswick government services for specific requirements and fees. Annual reporting may be required.
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Import/Export Business Number ConditionalRequired for specific regulated activities. Wholesalers engaged in importing or exporting goods must register for an import/export account with Canada Border Services Agency (CBSA) in addition to their CRA Business Number. As of Oct 21, 2024, register RM account through CBSA's CARM Client Portal (not CRA). Need BN9 first - get via CARM or CRA's BRO. FREE registration. Required for importing/exporting commercial goods. Ensure all business names match exactly to avoid border delays. CBSA manages RM accounts; CRA issues BN9. Contact CBSA Border Information Service: 1-800-461-9999.
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NB Corporation Registration ConditionalRequired if incorporating in New Brunswick. Incorporation under NB law. Register through Province of New Brunswick Corporate Registry or business services: 1. Conduct name search if applicable 2. Complete registration application 3. Submit required documents 4. Pay registration fees Contact Province of New Brunswick government services for specific requirements and fees. Annual reporting may be required.
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GST/HST Registration ConditionalRequired if annual taxable revenue exceeds $30,000 (small supplier threshold). Taxi/ride-share drivers must register regardless of revenue. Businesses with gross revenues over $30,000 in any single quarter or over four consecutive quarters must register for, collect, and remit GST/HST. Small suppliers (under $30,000) may register voluntarily. Register FREE online through Business Registration Online (BRO) when your revenue exceeds $30,000 in any 4 consecutive quarters (small supplier threshold). Takes 15-30 minutes. You MUST register within 29 days of exceeding threshold and start charging GST/HST immediately on the sale that made you exceed it. Need your BN (or get one simultaneously). As of Nov 3, 2025, online registration is mandatory. Voluntary registration available anytime for input tax credits.
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Payroll Deductions Registration ConditionalRequired if you pay salaries, wages, or other remuneration to employees. Must register before first pay period. Required if you have employees. You must withhold Canada Pension Plan (CPP), Employment Insurance (EI), and income tax from employee wages and remit to CRA. Register FREE online through Business Registration Online (BRO) when you hire your first employee. Takes 15-20 minutes. You'll need your Business Number (BN) or can get one simultaneously. Payroll account (RP) added to your BN instantly. Register BEFORE your first pay date. Required to deduct CPP, EI, and income tax from employee wages. For 2025: CPP rate 5.95%, EI employee rate $1.66/$100 insurable earnings.
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New Brunswick WorkSafeNB Employer Coverage ConditionalRequired if you have employees in New Brunswick. Employers in New Brunswick must register with WorkSafeNB (Workplace Health, Safety and Compensation Commission) and maintain coverage for workers. WorkSafeNB provides insurance coverage for workplace injuries and occupational diseases. Most employers are required to register, with limited exceptions. Registration must occur within 10 days of commencing business operations or hiring the first worker. Employers pay assessments based on their classification unit rate and assessable payroll. To register with WorkSafeNB: 1. Determine if you're in a mandatory industry with 3+ workers 2. Register with WorkSafeNB online or by phone 3. Report assessable payroll annually 4. Pay premiums based on industry rate ($1.18/100 avg 2024) 5. Maintain coverage and report workplace injuries 6. Experience rating affects rate (+80% to -40%)
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