Start a Marketing Research and Public Opinion Polling Firm in Burnaby

This page helps aspiring entrepreneurs launch a Marketing Research and Public Opinion Polling business in Burnaby (NAICS 541910). It breaks down practical, road-tested steps, including a requirements overview, permits and licenses you’ll need, typical startup costs, and a realistic timeline to get up and running.

You’ll learn the seven essential requirements to start in Burnaby: register your company, obtain any industry permits or licenses, set up privacy and data handling controls for polling, secure professional liability insurance, register for GST/HST if needed, create a clear data security plan, and establish basic accounting and client NDA templates. The guide also covers typical costs, a practical rollout timeline, and tips for landing first clients.

Burnaby sits in Metro Vancouver with a diverse business landscape and growing demand for reliable market insights. Being close to Vancouver clients, universities, and a network of local service providers makes it easier to win work, stay compliant, and scale. The city also offers cost advantages and easy access to talent, making Burnaby a welcoming launchpad for a 541910 firm.

Business Type
Marketing Research and Public Opinion Polling
Location
Burnaby

Requirements Overview

The most critical requirement for operating a marketing research and public opinion polling business in Burnaby is Business Number (BN) Registration. The BN is issued by the Canada Revenue Agency and you need it to legally interact with the federal tax system, open business bank accounts, and issue invoices. Without a BN, you simply cannot legally run the business or fulfill client contracts. This requirement is non-negotiable.

Beyond the BN, you’ll handle privacy, email communications, and workplace safety. If you collect or store personal information from respondents or clients, you must comply with PIPEDA and have clear privacy practices. For marketing outreach, you’ll need to follow Canada Anti-Spam Legislation (CASL) to obtain proper consent and provide easy unsubscribe options. If you hire staff or contractors, ensure WorkSafeBC coverage and registration are in place to protect workers and meet provincial rules.

On the business registration and tax side, plan for BC Business Name Registration if you intend to operate under a name other than your own legal name. You’ll also need GST/HST registration if your taxable revenues exceed the threshold, and payroll deductions registration if you hire staff. Your BN from the CRA will be used for these tax-related registrations and reporting.

Next steps: check the BC service hub or Corporate Online for name registration, apply for your BN with the CRA, set up a privacy policy and data-handling plan, review CASL requirements, and confirm WorkSafeBC coverage. With these steps in place, you’ll be compliant and ready to grow. You’ve got this—start with the BN and build from there.

Detailed Requirements

Here are the specific requirements for starting a marketing research and public opinion polling in Burnaby:

  • Business Number (BN) Registration Required
    A 9-digit Business Number is required for most businesses operating in Canada. It is used to interact with the Canada Revenue Agency and other federal programs. Required for GST/HST, payroll, corporation income tax, and import/export accounts. Register FREE online through Business Registration Online (BRO) at canada.ca. Takes 15-30 minutes. As of November 3, 2025, online registration is MANDATORY for new BNs - phone registration no longer available. You'll need: business name, address, owner SIN, business type, and start date. BN (9-digit number) issued INSTANTLY online. Available 21 hours/day, 7 days/week (closed 3-6am ET for maintenance).
  • Personal Information Protection and Electronic Documents Act (PIPEDA) Compliance Required
    Professional services that collect, use, or disclose personal information must comply with PIPEDA federal privacy law. Includes consent requirements, security safeguards, and breach notification obligations. No registration required - compliance law. Follow PIPEDA's 10 fair information principles when handling personal data: accountability, identify purposes, consent, limit collection/use/retention, accuracy, safeguards, openness, individual access, challenging compliance. Appoint someone responsible for privacy. Penalties: up to $10M or 3% global revenue under proposed Bill C-27. Contact: Office of the Privacy Commissioner 1-800-282-1376.
  • BC Business Name Registration (Sole Proprietorship/Partnership) Required
    Registration of sole proprietorship or partnership business names with BC Registries Register sole proprietorship or partnership at bcregistry.gov.bc.ca. Name reservation: $30 (standard) or $100 (priority 1-2 days). Registration fee: $40. Total: ~$70. Name reserved for 56 days after approval. Registration is continuous (no renewal required). No name protection for sole proprietorships. Personal names operating under own name do not require registration. Contact BC Registries: 1-877-526-1526.
  • GST/HST Registration Conditional
    Required if annual taxable revenue exceeds $30,000 (small supplier threshold). Taxi/ride-share drivers must register regardless of revenue. Businesses with gross revenues over $30,000 in any single quarter or over four consecutive quarters must register for, collect, and remit GST/HST. Small suppliers (under $30,000) may register voluntarily. Register FREE online through Business Registration Online (BRO) when your revenue exceeds $30,000 in any 4 consecutive quarters (small supplier threshold). Takes 15-30 minutes. You MUST register within 29 days of exceeding threshold and start charging GST/HST immediately on the sale that made you exceed it. Need your BN (or get one simultaneously). As of Nov 3, 2025, online registration is mandatory. Voluntary registration available anytime for input tax credits.
  • Payroll Deductions Registration Conditional
    Required if you pay salaries, wages, or other remuneration to employees. Must register before first pay period. Required if you have employees. You must withhold Canada Pension Plan (CPP), Employment Insurance (EI), and income tax from employee wages and remit to CRA. Register FREE online through Business Registration Online (BRO) when you hire your first employee. Takes 15-20 minutes. You'll need your Business Number (BN) or can get one simultaneously. Payroll account (RP) added to your BN instantly. Register BEFORE your first pay date. Required to deduct CPP, EI, and income tax from employee wages. For 2025: CPP rate 5.95%, EI employee rate $1.66/$100 insurable earnings.
  • Canada Anti-Spam Legislation (CASL) Compliance Conditional
    Required for specific regulated activities. Businesses that send commercial electronic messages (emails, SMS) must comply with CASL. Requires consent, identification information, and unsubscribe mechanisms. Particularly relevant for marketing and advertising agencies. No registration - compliance law for commercial electronic messages (CEMs). GET CONSENT before sending emails/texts (express or implied). Include: sender name, contact info, working unsubscribe link. Process unsubscribes within 10 business days. Penalties: up to $1M individuals, $10M businesses. Directors can be personally liable. Contact CRTC for complaints. Effective since July 1, 2014.
  • WorkSafeBC Coverage and Registration Conditional
    Required if you have workers in BC. Workers compensation insurance coverage through WorkSafeBC for employers in British Columbia WorkSafeBC coverage required for most BC employers. Average base premium rate: 1.55% of assessable payroll ($1.55 per $100). Register online at worksafebc.com. Apply 30 days before starting business or hiring workers. Processing: ~10 business days. Premium rates vary by industry classification (514 classification units). COR certified employers eligible for 10% rebate. Contact: 604-276-3100 or 1-888-967-5377.

Funding & Grants

Available funding programs that may apply to your marketing research and public opinion polling:

  • Cohort-based program supporting Quebec companies operating primarily in immersive/interactive digital content (VR/AR/MR, interactive scenographies, installations). Selected cohorts share a total funding envelope. First cohort (2024): 17 companies shared $7.5M; second cohort (2025): 11 companies shared $3.725M (~$340K–$440K per company). Video games, animation, VFX, and traditional formats are not eligible.
  • Non-repayable project or composite (multi-year) grants for arts sector innovation, development, and support activities. Project grants normally up to $50,000; composite grants up to $50,000/year for multi-year periods. Exceptional projects may receive up to $100,000. Rolling intake — no fixed deadlines.
  • The HIPP provided up to $200,000 over 9 months for Stage 1 proof-of-concept, with Stage 2 covering up to 75% of eligible expenses over up to 3 years (minimum 25% applicant cost-share). Eligible applicants included Alberta post-secondary institutions, government entities, health delivery agents, and for-profit or not-for-profit organizations. The program …
  • A provincial personal and corporate income tax credit for arm's-length investors who purchase shares in certified eligible NL small businesses. The credit is 35% for businesses operating outside the North East Avalon region and 20% for businesses within the North East Avalon. Maximum annual credit is $50,000 per investor. Carry-forward: …
  • The Invest Nova Scotia Payroll Rebate is a negotiated incentive for knowledge-based companies creating at least 20 net new full-time positions in Nova Scotia. The rebate is 5–10% of eligible gross payroll, disbursed annually over a set period (typically up to 5 years), after audited confirmation of job creation. Eligible …

Ready to Launch Your Business?

Starting a business can be complex, but you don't have to do it alone. Our AI-powered business matcher can help you understand exactly what you need for your specific situation.

Try Our AI Business Matcher Get Expert Help

No credit card required • Takes 2 minutes

Browse Other Business Sectors

Explore business requirements in other industries:

Agriculture, Forestry, Fishing and Hunting
NAICS 11
Mining, Quarrying, and Oil and Gas Extraction
NAICS 21
Utilities
NAICS 22
Construction
NAICS 23
Manufacturing
NAICS 31-33
Wholesale Trade
NAICS 42
Retail Trade
NAICS 44-45
Transportation and Warehousing
NAICS 48-49
Information
NAICS 51
Finance and Insurance
NAICS 52
Real Estate and Rental and Leasing
NAICS 53
Professional, Scientific, and Technical Services
NAICS 54
Management of Companies and Enterprises
NAICS 55
Administrative and Support and Waste Management and Remediation Services
NAICS 56
Educational Services
NAICS 61
Health Care and Social Assistance
NAICS 62
Arts, Entertainment, and Recreation
NAICS 71
Accommodation and Food Services
NAICS 72
Other Services (except Public Administration)
NAICS 81
Public Administration
NAICS 92
Note: These results may be incomplete or inaccurate. We recommend consulting with a business advisor, lawyer, or government authority to verify all requirements for your situation.