Launch Your Marketing Research and Public Opinion Polling Business in Toronto

Detailed Requirements

Here are the specific requirements for starting a marketing research and public opinion polling in Toronto:

• Business Number (BN) Registration Required
  A 9-digit Business Number is required for most businesses operating in Canada. It is used to interact with the Canada Revenue Agency and other federal programs. Required for GST/HST, payroll, corporation income tax, and import/export accounts. Register FREE online through Business Registration Online (BRO) at canada.ca. Takes 15-30 minutes. As of November 3, 2025, online registration is MANDATORY for new BNs - phone registration no longer available. You'll need: business name, address, owner SIN, business type, and start date. BN (9-digit number) issued INSTANTLY online. Available 21 hours/day, 7 days/week (closed 3-6am ET for maintenance).
• Business Licence Required
  General business licence required to operate a business in City of Toronto. Apply to City of Toronto for Business Licence: 1. Determine business category 2. Complete business licence application 3. Submit required documents (ID, lease, zoning confirmation) 4. Pay application and annual fees 5. Await approval and receive licence Contact City of Toronto Business Licensing for specific requirements. Home-based businesses may have different requirements. Annual renewal required.
• Personal Information Protection and Electronic Documents Act (PIPEDA) Compliance Required
  Professional services that collect, use, or disclose personal information must comply with PIPEDA federal privacy law. Includes consent requirements, security safeguards, and breach notification obligations. No registration required - compliance law. Follow PIPEDA's 10 fair information principles when handling personal data: accountability, identify purposes, consent, limit collection/use/retention, accuracy, safeguards, openness, individual access, challenging compliance. Appoint someone responsible for privacy. Penalties: up to $10M or 3% global revenue under proposed Bill C-27. Contact: Office of the Privacy Commissioner 1-800-282-1376.
• Ontario Business Name Registration (ServiceOntario) Required
  Businesses in Ontario operating under a name other than the owner's legal name must register with Ontario Business Registry through ServiceOntario. This includes sole proprietorships, partnerships, and business names for corporations. Registration provides legal protection for the business name within Ontario and is required for banking, licensing, and business operations. Registration can be completed online through Ontario Business Registry. Business name registrations must be renewed every 5 years. Register business name with Ontario Business Registry: 1. Search Ontario Business Registry (free) for name availability 2. Consider NUANS name report ($25) for thorough search 3. Register online through Ontario Business Registry 4. Pay registration fee ($60 for sole proprietorship/partnership) 5. Receive 9-digit Ontario Business Identification Number (BIN) 6. Registration valid for 5 years 7. Renew before expiry
• Occupational Health and Safety Act Compliance Required
  All Ontario workplaces must comply with the Occupational Health and Safety Act to ensure safe working conditions. Requirements include workplace safety policies, training, hazard assessments, and incident reporting. No registration - compliance law. Must post OHSA in workplace. JHSC required for 20+ workers (or 6+ in designated industries). Nov 2025: New administrative penalty scheme, defibrillator reimbursement. Telework now covered. Fines: up to $500K individuals, $1.5M corporations. 27 regulations under OHSA. Must conduct safety audits, maintain training records. Contact: 1-877-202-0008.
• Employment Standards Compliance Conditional
  Applies if you have employees. Covers minimum wage, hours of work, vacation pay, public holidays, termination notice, etc. All Ontario employers must comply with the Employment Standards Act, covering minimum wage, hours of work, overtime, vacation, termination, severance, and other workplace rights. No registration required - compliance-based requirement. Follow Employment Standards Act (ESA) for minimum wage, hours of work, overtime, vacation, leaves, and termination. Post ESA poster in workplace (free download from ontario.ca). Keep employment records for 3 years. NEW for 2025: Employers with 25+ staff must provide written employment info to new hires by July 1, 2025. Job postings must include salary ranges by Jan 1, 2026. Call 1-800-531-5551 for help.
• GST/HST Registration Conditional
  Required if annual taxable revenue exceeds $30,000 (small supplier threshold). Taxi/ride-share drivers must register regardless of revenue. Businesses with gross revenues over $30,000 in any single quarter or over four consecutive quarters must register for, collect, and remit GST/HST. Small suppliers (under $30,000) may register voluntarily. Register FREE online through Business Registration Online (BRO) when your revenue exceeds $30,000 in any 4 consecutive quarters (small supplier threshold). Takes 15-30 minutes. You MUST register within 29 days of exceeding threshold and start charging GST/HST immediately on the sale that made you exceed it. Need your BN (or get one simultaneously). As of Nov 3, 2025, online registration is mandatory. Voluntary registration available anytime for input tax credits.
• Payroll Deductions Registration Conditional
  Required if you pay salaries, wages, or other remuneration to employees. Must register before first pay period. Required if you have employees. You must withhold Canada Pension Plan (CPP), Employment Insurance (EI), and income tax from employee wages and remit to CRA. Register FREE online through Business Registration Online (BRO) when you hire your first employee. Takes 15-20 minutes. You'll need your Business Number (BN) or can get one simultaneously. Payroll account (RP) added to your BN instantly. Register BEFORE your first pay date. Required to deduct CPP, EI, and income tax from employee wages. For 2025: CPP rate 5.95%, EI employee rate $1.66/$100 insurable earnings.
• Canada Anti-Spam Legislation (CASL) Compliance Conditional
  Required for specific regulated activities. Businesses that send commercial electronic messages (emails, SMS) must comply with CASL. Requires consent, identification information, and unsubscribe mechanisms. Particularly relevant for marketing and advertising agencies. No registration - compliance law for commercial electronic messages (CEMs). GET CONSENT before sending emails/texts (express or implied). Include: sender name, contact info, working unsubscribe link. Process unsubscribes within 10 business days. Penalties: up to $1M individuals, $10M businesses. Directors can be personally liable. Contact CRTC for complaints. Effective since July 1, 2014.
• WSIB Registration and Coverage Conditional
  Required within 10 days of hiring first employee, including family members and subcontractors. Workplace Safety and Insurance Board (WSIB) registration is mandatory for most Ontario businesses with employees. Provides compensation and support for workplace injuries and illnesses. Sole proprietors and partners can apply for optional coverage. Register FREE online at wsib.ca in 15-20 minutes. MANDATORY for most Ontario employers within 10 calendar days of hiring first worker. You'll need: CRA Business Number, payroll estimate, business activity description, owner/director info. Account number issued INSTANTLY online. Construction industry has expanded compulsory coverage. Premium rates vary by industry classification. Must display WSIB safety poster in workplace.
• Professional Liability Insurance (Errors & Omissions) Recommended
  Professional liability insurance (E&O insurance) protects against claims of negligence, errors, or omissions in professional services. Mandatory for most regulated professions and strongly recommended for all professional services. Required for many regulated professions in Ontario. Real estate (RECO): $500/yr for E&O. CPAs: firms must maintain PLI. Engineers (PEO): C of A holders need primary PLI. Insurance brokers: RIBO/OIC regulations. Typical coverage: $1M per claim/$2M aggregate. Profession-specific requirements vary. Check with regulatory college/association. Contact licensed insurance broker.

Funding & Grants

Available funding programs that may apply to your marketing research and public opinion polling:

• Cohort-based program supporting Quebec companies operating primarily in immersive/interactive digital content (VR/AR/MR, interactive scenographies, installations). Selected cohorts share a total funding envelope. First cohort (2024): 17 companies shared $7.5M; second cohort (2025): 11 companies shared $3.725M (~$340K–$440K per company). Video games, animation, VFX, and traditional formats are not eligible.
• Non-repayable project or composite (multi-year) grants for arts sector innovation, development, and support activities. Project grants normally up to $50,000; composite grants up to $50,000/year for multi-year periods. Exceptional projects may receive up to $100,000. Rolling intake — no fixed deadlines.
• The HIPP provided up to $200,000 over 9 months for Stage 1 proof-of-concept, with Stage 2 covering up to 75% of eligible expenses over up to 3 years (minimum 25% applicant cost-share). Eligible applicants included Alberta post-secondary institutions, government entities, health delivery agents, and for-profit or not-for-profit organizations. The program …
• A provincial personal and corporate income tax credit for arm's-length investors who purchase shares in certified eligible NL small businesses. The credit is 35% for businesses operating outside the North East Avalon region and 20% for businesses within the North East Avalon. Maximum annual credit is $50,000 per investor. Carry-forward: …
• The Invest Nova Scotia Payroll Rebate is a negotiated incentive for knowledge-based companies creating at least 20 net new full-time positions in Nova Scotia. The rebate is 5–10% of eligible gross payroll, disbursed annually over a set period (typically up to 5 years), after audited confirmation of job creation. Eligible …

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