Launch Your Regina Media Buying Agency: A Practical Start Guide

Detailed Requirements

Here are the specific requirements for starting a media buying agencies in Regina:

• Business Licence Required
  General business licence required to operate a business in City of Regina. Apply to City of Regina for Business Licence: 1. Determine business category 2. Complete business licence application 3. Submit required documents (ID, lease, zoning confirmation) 4. Pay application and annual fees 5. Await approval and receive licence Contact City of Regina Business Licensing for specific requirements. Home-based businesses may have different requirements. Annual renewal required.
• Saskatchewan Business Name Registration (ISC) Required
  Businesses in Saskatchewan operating under a name other than the owner's legal name must register with Corporate Registry. This applies to sole proprietorships, partnerships, and business names for corporations. Registration provides legal recognition and is required for business operations, banking, and licensing. Registration can be completed online through Corporate Registry. Business name registrations must be renewed every 5 years for sole proprietorships and partnerships. Register with ISC (Information Services Corporation) for business name. Required for sole proprietorships with trade name, partnerships. $65 registration fee, $60 renewal. Name reservation valid 90 days. Online registration also registers with Ministry of Finance and CRA.
• Business Number (BN) Registration Required
  A 9-digit Business Number is required for most businesses operating in Canada. It is used to interact with the Canada Revenue Agency and other federal programs. Required for GST/HST, payroll, corporation income tax, and import/export accounts. Register FREE online through Business Registration Online (BRO) at canada.ca. Takes 15-30 minutes. As of November 3, 2025, online registration is MANDATORY for new BNs - phone registration no longer available. You'll need: business name, address, owner SIN, business type, and start date. BN (9-digit number) issued INSTANTLY online. Available 21 hours/day, 7 days/week (closed 3-6am ET for maintenance).
• Personal Information Protection and Electronic Documents Act (PIPEDA) Compliance Required
  Professional services that collect, use, or disclose personal information must comply with PIPEDA federal privacy law. Includes consent requirements, security safeguards, and breach notification obligations. No registration required - compliance law. Follow PIPEDA's 10 fair information principles when handling personal data: accountability, identify purposes, consent, limit collection/use/retention, accuracy, safeguards, openness, individual access, challenging compliance. Appoint someone responsible for privacy. Penalties: up to $10M or 3% global revenue under proposed Bill C-27. Contact: Office of the Privacy Commissioner 1-800-282-1376.
• Partnership Registration Conditional
  Required for partnerships. Registration of partnerships in Saskatchewan. Register partnership with ISC: 1. Complete partnership registration form 2. Submit through ISC 3. Pay registration fees General and limited partnerships. Annual return may be required.
• Saskatchewan WCB Employer Registration Conditional
  Required if you have employees in Saskatchewan. Employers in Saskatchewan must register with the Workers' Compensation Board (WCB) and maintain coverage for workers. WCB provides insurance for workplace injuries and occupational diseases. Most employers are required to register, with some exceptions for specific industries and self-employed individuals. Registration should occur before hiring the first worker or commencing operations. Employers pay premiums based on their industry classification rate and assessable payroll. Register with Saskatchewan WCB for workers compensation coverage. Required for employers in mandatory industries. 2024 average premium rate $1.28 per $100 payroll. Maximum assessable earnings $104,531. Directors on T4 excluded from 2025.
• GST/HST Registration Conditional
  Required if annual taxable revenue exceeds $30,000 (small supplier threshold). Taxi/ride-share drivers must register regardless of revenue. Businesses with gross revenues over $30,000 in any single quarter or over four consecutive quarters must register for, collect, and remit GST/HST. Small suppliers (under $30,000) may register voluntarily. Register FREE online through Business Registration Online (BRO) when your revenue exceeds $30,000 in any 4 consecutive quarters (small supplier threshold). Takes 15-30 minutes. You MUST register within 29 days of exceeding threshold and start charging GST/HST immediately on the sale that made you exceed it. Need your BN (or get one simultaneously). As of Nov 3, 2025, online registration is mandatory. Voluntary registration available anytime for input tax credits.
• Payroll Deductions Registration Conditional
  Required if you pay salaries, wages, or other remuneration to employees. Must register before first pay period. Required if you have employees. You must withhold Canada Pension Plan (CPP), Employment Insurance (EI), and income tax from employee wages and remit to CRA. Register FREE online through Business Registration Online (BRO) when you hire your first employee. Takes 15-20 minutes. You'll need your Business Number (BN) or can get one simultaneously. Payroll account (RP) added to your BN instantly. Register BEFORE your first pay date. Required to deduct CPP, EI, and income tax from employee wages. For 2025: CPP rate 5.95%, EI employee rate $1.66/$100 insurable earnings.
• Canada Anti-Spam Legislation (CASL) Compliance Conditional
  Required for specific regulated activities. Businesses that send commercial electronic messages (emails, SMS) must comply with CASL. Requires consent, identification information, and unsubscribe mechanisms. Particularly relevant for marketing and advertising agencies. No registration - compliance law for commercial electronic messages (CEMs). GET CONSENT before sending emails/texts (express or implied). Include: sender name, contact info, working unsubscribe link. Process unsubscribes within 10 business days. Penalties: up to $1M individuals, $10M businesses. Directors can be personally liable. Contact CRTC for complaints. Effective since July 1, 2014.
• Saskatchewan Corporation Registration Conditional
  Required if incorporating in Saskatchewan. Incorporation of a company under Saskatchewan law. Incorporate through ISC Corporate Registry: 1. Conduct NUANS name search 2. Prepare articles of incorporation 3. Submit through ISC online or registry 4. Pay incorporation fees Annual return required. Federal incorporation is alternative option.

Funding & Grants

Available funding programs that may apply to your media buying agencies:

• Cohort-based program supporting Quebec companies operating primarily in immersive/interactive digital content (VR/AR/MR, interactive scenographies, installations). Selected cohorts share a total funding envelope. First cohort (2024): 17 companies shared $7.5M; second cohort (2025): 11 companies shared $3.725M (~$340K–$440K per company). Video games, animation, VFX, and traditional formats are not eligible.
• Non-repayable project or composite (multi-year) grants for arts sector innovation, development, and support activities. Project grants normally up to $50,000; composite grants up to $50,000/year for multi-year periods. Exceptional projects may receive up to $100,000. Rolling intake — no fixed deadlines.
• The HIPP provided up to $200,000 over 9 months for Stage 1 proof-of-concept, with Stage 2 covering up to 75% of eligible expenses over up to 3 years (minimum 25% applicant cost-share). Eligible applicants included Alberta post-secondary institutions, government entities, health delivery agents, and for-profit or not-for-profit organizations. The program …
• A provincial personal and corporate income tax credit for arm's-length investors who purchase shares in certified eligible NL small businesses. The credit is 35% for businesses operating outside the North East Avalon region and 20% for businesses within the North East Avalon. Maximum annual credit is $50,000 per investor. Carry-forward: …
• The Invest Nova Scotia Payroll Rebate is a negotiated incentive for knowledge-based companies creating at least 20 net new full-time positions in Nova Scotia. The rebate is 5–10% of eligible gross payroll, disbursed annually over a set period (typically up to 5 years), after audited confirmation of job creation. Eligible …

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