Launch Your London New Car Dealers: A Practical Guide
This page offers a practical, step-by-step path to opening a new car dealership in London, Ontario, under NAICS 441110. You’ll get a clear overview of the 13 requirements you must meet, plus snappy guidance on permits, licenses, zoning, and the partner/vendor processes. You’ll also see expected costs and a realistic timeline so you can plan from day one without overwhelm.
What you’ll learn: the exact sequence to secure local approvals, land and showroom standards, financing and insurance basics, and whether you’ll operate as a franchise or independent dealer. We break down each requirement into manageable steps, estimate typical costs, and translate regulatory language into practical actions—so you can move from decision to opening with confidence.
Why London, Ontario? This city offers a growing demand for new cars, a strong auto service network, and supportive local business resources. For a Canadian dealer, London combines a healthy market with a reasonable path to licensing and compliance, making it a solid place to start your new car dealership.
Requirements Overview
The most critical requirement for operating a car dealership in London, Ontario is Occupational Health and Safety Act Compliance. This is a legal must—without meeting OHSA rules, proper safety training, and incident reporting, you cannot legally run the business. It’s non-negotiable: get your safety program in place, train your team, and keep records from day one.
Beyond safety, there are mandatory operational obligations to keep the business running smoothly. You’ll need to follow Motor Vehicle Dealers Act requirements and Consumer Protection rules for retail car sales. For your team, ensure Employment Standards compliance and Workplace protections, arrange WSIB coverage, and handle payroll deductions for staff. If you sell vehicles, you’ll also need to meet Used Vehicle Safety Standards and related consumer protections.
Business Registration & Tax: Before opening, set up the essential business numbers and registrations. Get a Business Number (BN) from the CRA, register your business name with ServiceOntario, and obtain Motor Vehicle Dealers Act registration plus a local business licence to operate in London. For taxes, sign up for GST/HST if you meet the threshold, and arrange Retail Sales Tax collection and remittance as applicable. If you hire staff, set up Payroll Deductions registration and ensure WSIB coverage.
Next steps: map out a simple compliance calendar, reach out to the relevant regulators or a local business advisor, and start submitting applications in parallel. Tackle the critical OHSA requirement first, then line up the registrations and tax setups. With a clear plan and steady progress, you’ll be compliant and ready to roll.
Detailed Requirements
Here are the specific requirements for starting a new car dealers in London:
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Motor Vehicle Dealers Act Registration RequiredMotor vehicle dealers and salespeople must be registered with Ontario Motor Vehicle Industry Council (OMVIC) and comply with consumer protection, disclosure, and business practice requirements. Register with OMVIC (Ontario Motor Vehicle Industry Council). Complete OMVIC Certification Course ($286.08 as of Sept 2025) through Georgian College. Salesperson registration valid 2 years, dealer 1 year. All applicants screened including Canada-wide criminal record check. Over 8,000 dealers and 30,000 salespeople registered. CPD program launching April 2026. Contact: 1-800-943-6002.
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Business Number (BN) Registration RequiredA 9-digit Business Number is required for most businesses operating in Canada. It is used to interact with the Canada Revenue Agency and other federal programs. Required for GST/HST, payroll, corporation income tax, and import/export accounts. Register FREE online through Business Registration Online (BRO) at canada.ca. Takes 15-30 minutes. As of November 3, 2025, online registration is MANDATORY for new BNs - phone registration no longer available. You'll need: business name, address, owner SIN, business type, and start date. BN (9-digit number) issued INSTANTLY online. Available 21 hours/day, 7 days/week (closed 3-6am ET for maintenance).
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Business Licence RequiredGeneral business licence required to operate a business in City of London. Apply to City of London for Business Licence: 1. Determine business category 2. Complete business licence application 3. Submit required documents (ID, lease, zoning confirmation) 4. Pay application and annual fees 5. Await approval and receive licence Contact City of London Business Licensing for specific requirements. Home-based businesses may have different requirements. Annual renewal required.
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Ontario Business Name Registration (ServiceOntario) RequiredBusinesses in Ontario operating under a name other than the owner's legal name must register with Ontario Business Registry through ServiceOntario. This includes sole proprietorships, partnerships, and business names for corporations. Registration provides legal protection for the business name within Ontario and is required for banking, licensing, and business operations. Registration can be completed online through Ontario Business Registry. Business name registrations must be renewed every 5 years. Register business name with Ontario Business Registry: 1. Search Ontario Business Registry (free) for name availability 2. Consider NUANS name report ($25) for thorough search 3. Register online through Ontario Business Registry 4. Pay registration fee ($60 for sole proprietorship/partnership) 5. Receive 9-digit Ontario Business Identification Number (BIN) 6. Registration valid for 5 years 7. Renew before expiry
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Occupational Health and Safety Act Compliance RequiredAll Ontario workplaces must comply with the Occupational Health and Safety Act to ensure safe working conditions. Requirements include workplace safety policies, training, hazard assessments, and incident reporting. No registration - compliance law. Must post OHSA in workplace. JHSC required for 20+ workers (or 6+ in designated industries). Nov 2025: New administrative penalty scheme, defibrillator reimbursement. Telework now covered. Fines: up to $500K individuals, $1.5M corporations. 27 regulations under OHSA. Must conduct safety audits, maintain training records. Contact: 1-877-202-0008.
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MVDA Consumer Protection Requirements RequiredVehicle dealers must provide disclosure statements, vehicle history reports, warranties, and comply with advertising standards and unfair practices prohibitions. Motor Vehicle Dealers Act (MVDA) 2002 protects consumers. OMVIC enforces. All-in pricing (2022). History disclosure mandatory. 90-day warranty on Class A used (Sept 2025 proposed). Compensation Fund for claims. Cooling-off rights. Signed disclosure statements. Contact OMVIC: 1-800-943-6002.
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Used Vehicle Safety Standards ConditionalRequired for specific regulated activities. Dealers selling used vehicles must provide safety standards certificates and ensure vehicles meet minimum safety requirements before sale. Safety Standards Certificate (SSC) required for used vehicle sale/transfer. Issued by licensed Motor Vehicle Inspection Station. 36-day validity. OMVIC registered dealers must provide. Private sales: buyer responsibility. Equipment standards per Highway Traffic Act. Electronic SSC since ARIS system. Contact MTO or find station at ontario.ca.
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Employment Standards Compliance ConditionalApplies if you have employees. Covers minimum wage, hours of work, vacation pay, public holidays, termination notice, etc. All Ontario employers must comply with the Employment Standards Act, covering minimum wage, hours of work, overtime, vacation, termination, severance, and other workplace rights. No registration required - compliance-based requirement. Follow Employment Standards Act (ESA) for minimum wage, hours of work, overtime, vacation, leaves, and termination. Post ESA poster in workplace (free download from ontario.ca). Keep employment records for 3 years. NEW for 2025: Employers with 25+ staff must provide written employment info to new hires by July 1, 2025. Job postings must include salary ranges by Jan 1, 2026. Call 1-800-531-5551 for help.
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GST/HST Registration ConditionalRequired if annual taxable revenue exceeds $30,000 (small supplier threshold). Taxi/ride-share drivers must register regardless of revenue. Businesses with gross revenues over $30,000 in any single quarter or over four consecutive quarters must register for, collect, and remit GST/HST. Small suppliers (under $30,000) may register voluntarily. Register FREE online through Business Registration Online (BRO) when your revenue exceeds $30,000 in any 4 consecutive quarters (small supplier threshold). Takes 15-30 minutes. You MUST register within 29 days of exceeding threshold and start charging GST/HST immediately on the sale that made you exceed it. Need your BN (or get one simultaneously). As of Nov 3, 2025, online registration is mandatory. Voluntary registration available anytime for input tax credits.
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Payroll Deductions Registration ConditionalRequired if you pay salaries, wages, or other remuneration to employees. Must register before first pay period. Required if you have employees. You must withhold Canada Pension Plan (CPP), Employment Insurance (EI), and income tax from employee wages and remit to CRA. Register FREE online through Business Registration Online (BRO) when you hire your first employee. Takes 15-20 minutes. You'll need your Business Number (BN) or can get one simultaneously. Payroll account (RP) added to your BN instantly. Register BEFORE your first pay date. Required to deduct CPP, EI, and income tax from employee wages. For 2025: CPP rate 5.95%, EI employee rate $1.66/$100 insurable earnings.
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Retail Sales Tax Collection and Remittance ConditionalRequired for retail sales. Retailers must register to collect HST, charge appropriate taxes on taxable goods, maintain records, and remit taxes to CRA on schedule. Ontario uses HST (13%) not separate RST. Register for GST/HST if revenue exceeds $30K in 4 quarters. HST collected = 5% federal + 8% Ontario. Remit to CRA. Point-of-sale rebates on some items (children's clothing, books). Input tax credits available. File returns as assigned (monthly, quarterly, annually). Contact CRA: 1-800-959-5525.
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WSIB Registration and Coverage ConditionalRequired within 10 days of hiring first employee, including family members and subcontractors. Workplace Safety and Insurance Board (WSIB) registration is mandatory for most Ontario businesses with employees. Provides compensation and support for workplace injuries and illnesses. Sole proprietors and partners can apply for optional coverage. Register FREE online at wsib.ca in 15-20 minutes. MANDATORY for most Ontario employers within 10 calendar days of hiring first worker. You'll need: CRA Business Number, payroll estimate, business activity description, owner/director info. Account number issued INSTANTLY online. Construction industry has expanded compulsory coverage. Premium rates vary by industry classification. Must display WSIB safety poster in workplace.
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Consumer Protection Act Compliance (Retail) ConditionalRequired for specific regulated activities. All retailers must comply with Consumer Protection Act requirements for pricing, returns, refunds, warranties, extended warranties, gift cards, and unfair practices. Consumer Protection Act 2002 (CPA 2002) in force. New CPA 2023 pending (Bill 190). Covers: unfair practices, cooling-off periods (10 days), gift cards (no expiry), prepaid purchase cards. Motor vehicle repair disclosure. Bill 187 Right to Repair pending (Feb 2025 consultation). Max penalty $250K corps. Contact MCCSS Consumer Protection Ontario: 1-800-889-9768.
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