Launch Your Portfolio Management and Investment Advice Firm in London
This page guides you through launching a portfolio management and investment advice business in London, Ontario under NAICS 523940. It offers a practical, step-by-step view of what it takes to get compliant, registered, and client-ready. You’ll find a clear overview of the 15 requirements you’ll meet, plus the permits, licenses, and registrations that apply. We also cover typical setup costs and a realistic timeline so you can plan with confidence.
You’ll learn the practical path from idea to open for business: a plain-language requirements overview, what permits and registrations are typically needed, and the cost ranges you should expect. We map out the estimated timeline from incorporation to first client meeting, plus checklists for licenses, compliance programs, professional credentials, and essential operating policies. The result is a ready-to-use game plan, not guesswork.
London’s growing financial services scene and supportive small-business ecosystem make it an excellent place to launch. The city offers a steady base of local professionals and potential clients, a reasonable cost of doing business, and access to networks that can help you build credibility quickly. Starting here gives you a strong local footprint while you scale to broader client bases.
Requirements Overview
The most critical requirement for operating a business in London, Ontario is Investment Adviser Registration. This is a legal prerequisite to provide investment advice or manage client portfolios, and you cannot legally operate without it. You’ll generally need to register with the Ontario Securities Commission (OSC) or the appropriate regulator, and your product scope may trigger additional MFDA or IIROC membership requirements. This requirement is non-negotiable and foundational to your practice.
Beyond that, plan for mandatory operational controls and compliance. Establish a safe, compliant workplace and employment practices by meeting Occupational Health and Safety Act requirements, ensuring WSIB coverage for any staff, and adhering to Employment Standards. On the professional side, secure Errors and Omissions Insurance to protect against claims of advice or service gaps, and implement Anti-Money Laundering controls as part of securities compliance. If your offerings involve mutual funds or other registered products, you’ll also align with MFDA or IIROC rules and disclosure obligations as applicable.
For a smooth start on the business side, arrange the necessary registrations and numbers. This includes a Business Number (BN) with the Canada Revenue Agency, GST/HST registration for taxable activities, Payroll Deductions registration if you have employees, a Business Licence with your city, and Ontario Business Name Registration through ServiceOntario. These steps establish your legal and tax identity in Canada and Ontario, and set the stage for proper invoicing and reporting.
You’re on the right track—next steps are concrete and achievable. Start by confirming your regulatory registration needs with the OSC and any applicable dealers’ associations, then line up essential protections (E&O insurance, AML processes) and align your staffing and safety plans. Gather documentation, connect with a regulatory professional for your filing roadmap, and begin comprehensi
Detailed Requirements
Here are the specific requirements for starting a portfolio management and investment advice in London:
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Investment Adviser Registration RequiredInvestment advisers and portfolio managers must register with securities regulators, meet proficiency requirements, and comply with know-your-client and suitability obligations. OSC registers portfolio managers and investment counsel. Advising Representative category. CFA or CIM designation typical. $100K capital requirement for portfolio managers. Compliance system required. NRD system filing. Contact OSC: 1-877-785-1555.
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Securities Dealer Registration RequiredInvestment dealers, portfolio managers, and exempt market dealers must register with provincial securities commissions and IIROC, complying with proficiency, capital, and conduct requirements. OSC (Ontario Securities Commission) registers dealers. IIROC membership for investment dealers. MFDA for mutual fund dealers. Dealer categories: investment, mutual fund, exempt market, scholarship plan. Proficiency requirements. Capital requirements. Contact OSC: 1-877-785-1555.
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Business Number (BN) Registration RequiredA 9-digit Business Number is required for most businesses operating in Canada. It is used to interact with the Canada Revenue Agency and other federal programs. Required for GST/HST, payroll, corporation income tax, and import/export accounts. Register FREE online through Business Registration Online (BRO) at canada.ca. Takes 15-30 minutes. As of November 3, 2025, online registration is MANDATORY for new BNs - phone registration no longer available. You'll need: business name, address, owner SIN, business type, and start date. BN (9-digit number) issued INSTANTLY online. Available 21 hours/day, 7 days/week (closed 3-6am ET for maintenance).
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Business Licence RequiredGeneral business licence required to operate a business in City of London. Apply to City of London for Business Licence: 1. Determine business category 2. Complete business licence application 3. Submit required documents (ID, lease, zoning confirmation) 4. Pay application and annual fees 5. Await approval and receive licence Contact City of London Business Licensing for specific requirements. Home-based businesses may have different requirements. Annual renewal required.
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Ontario Business Name Registration (ServiceOntario) RequiredBusinesses in Ontario operating under a name other than the owner's legal name must register with Ontario Business Registry through ServiceOntario. This includes sole proprietorships, partnerships, and business names for corporations. Registration provides legal protection for the business name within Ontario and is required for banking, licensing, and business operations. Registration can be completed online through Ontario Business Registry. Business name registrations must be renewed every 5 years. Register business name with Ontario Business Registry: 1. Search Ontario Business Registry (free) for name availability 2. Consider NUANS name report ($25) for thorough search 3. Register online through Ontario Business Registry 4. Pay registration fee ($60 for sole proprietorship/partnership) 5. Receive 9-digit Ontario Business Identification Number (BIN) 6. Registration valid for 5 years 7. Renew before expiry
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Occupational Health and Safety Act Compliance RequiredAll Ontario workplaces must comply with the Occupational Health and Safety Act to ensure safe working conditions. Requirements include workplace safety policies, training, hazard assessments, and incident reporting. No registration - compliance law. Must post OHSA in workplace. JHSC required for 20+ workers (or 6+ in designated industries). Nov 2025: New administrative penalty scheme, defibrillator reimbursement. Telework now covered. Fines: up to $500K individuals, $1.5M corporations. 27 regulations under OHSA. Must conduct safety audits, maintain training records. Contact: 1-877-202-0008.
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Prospectus and Disclosure Requirements ConditionalRequired for securities activities. Issuers and dealers offering securities must file prospectuses, continuous disclosure documents, and comply with insider trading and market manipulation prohibitions. Securities prospectus requirements. NI 41-101 compliance. OSC receipt. Continuous disclosure. Contact OSC: 1-877-785-1555.
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Anti-Money Laundering (Securities) ConditionalRequired for securities activities. Securities dealers and fund managers must implement AML/ATF programs, conduct client identification and verification, report suspicious transactions to FINTRAC, and maintain compliance. FINTRAC registration and AML/ATF compliance for securities dealers. Know Your Client (KYC). Customer Due Diligence (CDD). Suspicious Transaction Reporting. Annual review. Training requirements. Contact FINTRAC: 1-866-346-8722.
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MFDA Membership (Mutual Fund Dealers) ConditionalRequired for specific regulated activities. Mutual fund dealers must be members of the Mutual Fund Dealers Association (MFDA) and comply with sales practices, proficiency, and compliance requirements. MFDA (now CIRO) mutual fund dealer membership. Capital requirements. Compliance systems. Dealing representatives. Contact CIRO: 1-888-466-6332.
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IIROC Membership ConditionalRequired for specific regulated activities. Investment dealers trading in securities must be members of the Investment Industry Regulatory Organization of Canada (IIROC) and comply with trading rules, capital requirements, and client protection. IIROC (now CIRO) dealer membership. Capital requirements. Compliance systems. Registered representatives. Contact CIRO: 1-877-442-4322.
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Errors and Omissions Insurance (Securities) ConditionalRequired for securities activities. Securities registrants must maintain errors and omissions insurance and bonding to protect clients from losses due to negligence, errors, or misconduct. Errors and omissions insurance for securities dealers. IIROC/MFDA requirements. Minimum coverage levels. Claims procedures. Contact insurance broker or regulator.
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Employment Standards Compliance ConditionalApplies if you have employees. Covers minimum wage, hours of work, vacation pay, public holidays, termination notice, etc. All Ontario employers must comply with the Employment Standards Act, covering minimum wage, hours of work, overtime, vacation, termination, severance, and other workplace rights. No registration required - compliance-based requirement. Follow Employment Standards Act (ESA) for minimum wage, hours of work, overtime, vacation, leaves, and termination. Post ESA poster in workplace (free download from ontario.ca). Keep employment records for 3 years. NEW for 2025: Employers with 25+ staff must provide written employment info to new hires by July 1, 2025. Job postings must include salary ranges by Jan 1, 2026. Call 1-800-531-5551 for help.
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GST/HST Registration ConditionalRequired if annual taxable revenue exceeds $30,000 (small supplier threshold). Taxi/ride-share drivers must register regardless of revenue. Businesses with gross revenues over $30,000 in any single quarter or over four consecutive quarters must register for, collect, and remit GST/HST. Small suppliers (under $30,000) may register voluntarily. Register FREE online through Business Registration Online (BRO) when your revenue exceeds $30,000 in any 4 consecutive quarters (small supplier threshold). Takes 15-30 minutes. You MUST register within 29 days of exceeding threshold and start charging GST/HST immediately on the sale that made you exceed it. Need your BN (or get one simultaneously). As of Nov 3, 2025, online registration is mandatory. Voluntary registration available anytime for input tax credits.
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Payroll Deductions Registration ConditionalRequired if you pay salaries, wages, or other remuneration to employees. Must register before first pay period. Required if you have employees. You must withhold Canada Pension Plan (CPP), Employment Insurance (EI), and income tax from employee wages and remit to CRA. Register FREE online through Business Registration Online (BRO) when you hire your first employee. Takes 15-20 minutes. You'll need your Business Number (BN) or can get one simultaneously. Payroll account (RP) added to your BN instantly. Register BEFORE your first pay date. Required to deduct CPP, EI, and income tax from employee wages. For 2025: CPP rate 5.95%, EI employee rate $1.66/$100 insurable earnings.
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WSIB Registration and Coverage ConditionalRequired within 10 days of hiring first employee, including family members and subcontractors. Workplace Safety and Insurance Board (WSIB) registration is mandatory for most Ontario businesses with employees. Provides compensation and support for workplace injuries and illnesses. Sole proprietors and partners can apply for optional coverage. Register FREE online at wsib.ca in 15-20 minutes. MANDATORY for most Ontario employers within 10 calendar days of hiring first worker. You'll need: CRA Business Number, payroll estimate, business activity description, owner/director info. Account number issued INSTANTLY online. Construction industry has expanded compulsory coverage. Premium rates vary by industry classification. Must display WSIB safety poster in workplace.
Funding & Grants
Available funding programs that may apply to your portfolio management and investment advice:
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The Invest Nova Scotia Payroll Rebate is a negotiated incentive for knowledge-based companies creating at least 20 net new full-time positions in Nova Scotia. The rebate is 5–10% of eligible gross payroll, disbursed annually over a set period (typically up to 5 years), after audited confirmation of job creation. Eligible …
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